The LEGO brand House in Billund, Denmark is as playful and inviting as the world’s famous LEGO toy itself. Applying the ratio of the famous LEGO brick throughout the architecture, LEGO Brand House embodies the culture and values at the heart of all LEGO experiences. Simultaneously, the colorful building cements Billunds status as the home of the LEGO brick and the children’s capital of the world.
Double height spaces create a visual connection between the different programs. The structural approach consists of concrete slabs and timber framing supporting a roof that is draping across the site in peaks and valleys. The landscape around the building provides two larger open entry plazas and a series of outdoor studios spilling out from inside, creating a gradient between softscape and hardscape around the site.
A bike path and a pedestrian path runs through the entire park, improving the infrastructure locally in the area while integrating it into the broader, citywide context. This is because the cycle route is also a part of a much longer cycle route that runs from Valby in the south, up through Frederiksberg to Lyngbyvej in the north. Today, the path is part of a kmt green arc connecting the west and north side of Copenhagen.
Elements often repeat and continue from one side of the space to another to reinforce the idea of space continuity: a grid of Bulb fiction pendants designed by BIG Product across the north side, a grid of Artemide Alphabet of Light lights around columns throughout the space & larger pill shaped lights across all meeting rooms. Each conference room is furnished with Scoop chairs designed by BIG for Halle. The color of the chairs designates the room.
The , m residence includes units of public housing to be built for Billund Housing Association, elderly care homes for Billund Municipality, and rental apartments for development group Kirkbi. The building forms a gentle curve along the corner streets of Vejlevej and Hans Jensens Vej, rises to the height of the building on the opposite street, while the corner ends are pressed down to meet the scale of the neighboring buildings.