The first stages of project development at BIG always involve a careful study of the site and the programmatic requirements. In the case of the Escher Tower, the site was an orthogonal intersection of an east-west highway and a north-south subway line, populated by a department store and a medical business. The program was identical hotel rooms with the only interesting activities to be placed in a single floor at the ground.
The LEGO brand House in Billund, Denmark is as playful and inviting as the world’s famous LEGO toy itself. Applying the ratio of the famous LEGO brick throughout the architecture, LEGO Brand House embodies the culture and values at the heart of all LEGO experiences. Simultaneously, the colorful building cements Billunds status as the home of the LEGO brick and the children’s capital of the world.
Eight outdoor roof terraces located on the corner perimeters of each ‘bar’ offer sweeping -degree views of the mountains to the north, the campus to the west, and the Roberts Campus to the east. Designed with a mix of hardscape and softscape areas featuring native plantings, these “green roof” spaces are multi functional, designed to be used for outdoor classrooms, study areas, or places to meet classmates and professors.
The Arts District and its immediate surrounding is paved with historic buildings and industrial structures. The warehouses, most of them dating back to the turn of the th century, were built cost efficient and highly functional with prefabricated concrete or steel elements. Most of them offer high quality, open spaces with ultimate flexibility. The raw and industrial beauty of the warehouses is typical for the neighborhood and many have been retrofitted into something new.
BIGs proposal was designed to serve as the new headquarters for st Century Fox and News Corp who were planning to move and consolidate their companies and more than , people under one roof. The design concentrates the needs and requirements of the media company and other tenants into seven separate building volumes, each tailored to their unique activities, while simultaneously creating , sq ft of outdoor space.