The introduction of the Saudi Arabia real estate market initiative is set to bring about a transformative impact on the real estate sector by streamlining and structuring transactions through a system of monitoring and regulation, while also preventing any potential undue influence on prices within the market. This initiative is the first of its kind in the Middle East, and it has captured significant attention and enthusiasm within the industry.   Our Co-Head of Real Estate, Strategy & Consulting – KSA,

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This is marketing. Does this video explain why consumers shouldn’t use P&G products No. Does it share NRDC’s mission to save the boreal forest No. Would it ever get approved by any brand under traditional circumstances Definitely not. But it garners attention. It cultivates interest. And it’s driven the most site traffic of any influencer video for this campaign. The flaw of most marketers is believing every content asset has to hit all the check boxes. In reality, the only checkbox the needs to be hit is attention. Consumers are far more intelligent than we imagine then to be. If they want more information, they will find it. (No we don’t need to emphasize ‘link in bio’, they know it’s there) Good things happen when you let creators create!