implementation consultation Separation of interior spaces In Ayene varzan Industrial City

Separation of interior spaces-1
Separation of interior spaces-2

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The entire store unfolds itself on the ground floor and creates a bright new urban living room for brand activations, fashion shows and other special events. A grand staircase, which doubles as an auditorium during events, takes visitors to the mixed-use space on the first floor which features creative and emerging brands, as well as a denim lab, jewelry display, limited edition sneakers and tech products.

The new OPPO R&D Headquarters, or O-Tower, resolves these competing requirements by translating a traditional office slab with the perfect depth for access to daylight into a cylindrical courtyard building that is compact yet also providing large, contiguous floor area. Pushing down the southern edge of the building to the ground minimizes the external surface area of the more solar exposed façade while maximizing views out from the inward façade, which is in turn self-shaded from solar gain by the geometry of the tower. The massing is a manifestation of a building form optimized to reduce energy use and maximize access to natural light.

From the street level, a series of walls are pulled open for visitors to enter the commercial spaces from the north and south end of the buildings, while professionals enter from the front plaza into the daylight-filled lobby. Once inside, the linearity of the building façade continues horizontally: the pixel landscape of the stone planter boxes is in the same dimensions and pattern as the ripples of the building envelope.



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