CityLife is located on the former site of Fiera Milano. The fair&#;s primary axis, called Domodossola Axis, was the main pedestrian walkway to the pavilions dividing the site diagonally between Largo Domodossola and Piazza Amendola. This axis is maintained in the CityLife masterplan as a visual connection and further enhanced by the underground metro. BIG&#;s site acts as an entryway to the axis, split in two parts.

BIG proposed leaning the facades of the building outwards until the inclination reaches the average angle of the sun, the facades dodge the sun rays and rest in the shade of the building itself. Due to the relatively high average position of the sun on the sky the total sun exposure can be reduced dramatically at relatively small inclinations. The resulting building volume is a sort of inverted pyramid with the apex buried deep in the desert sand.

The façade design builds off of Gowanus’ rich industrial history by harmonizing the warm tones of weathering steel and red-pigmented concrete with the neighboring red brick warehouses. Evoking an industrial logic, the building’s organic slopes are composed of only straight elements creating a unique faceted form. Through its architecture, public waterfront and diverse mix of program, our proposal aims to strengthen the distinct characteristics of Gowanus into an iconic community oriented destination.

The House creates two intimate interior courtyards, separated by the &#;bowtie&#; knot which houses m of communal facilities, available for all residents. At the very same spot, the building is pierced by a m wide passageway that allows people to easily move from the park area on its western edge to the water filled canals to the east. Instead of dividing the different functions of the building &#; for both habitation and trade &#; into separate blocks, the various functions have been spread out horizontally.

Like the monsoons, the dust storms and the mountains, the BIG Pin is also an exceptional moment, a point of reference and a mechanism to set the still landscape in motion &#; only this time through the movement of the spectator. Instead of referencing other observation towers, the Pin takes as a point of reference Frank Lloyd Wright’s celebrated Guggenheim Museum of New York. The visitor experiences the museum as a spiral motion looking inward. At the BIG Pin, the focus is reversed. Instead of a void, there is the dramatic landscape of Phoenix, Arizona.