The base of the building utilizes the maximum area of the site, housing TV studios and , sq ft of retail space over multiple levels. The lobby is connected to the WTC transit hub, providing direct access to subway lines and PATH trains. A public plaza at the foot of the building and access to shopping and restaurants in the adjacent transportation hub and concourses will ensure life and activity in and around the new World Trade Center.

The HQ&#;s south-facing façade is pushed back and oriented towards the main orbital motorway, attracting passersby and gaining visibility from passengers arriving from Amsterdam RAI trains or driving from Europaboulevard. The stepped-back façade also creates an entrance for the building itself, while serving as both passage for pedestrians and traffic barrier for residents in the Kop Zuidas community.

At ground level, the lifted mass provides nearly % of the site devoted to public realm including two new, generous publicly accessible spaces linked together by the building&#;s lobby. At the north a new Bankside Square is created adjacent to the Grade II listed Anchor Pub, enhancing its setting. At the west, in conjunction with the neighboring Former Financial Times Building, a centralized, tranquil Pocket Park is created in association with a new north-south route through the Site.

BIG&#;s design for the new ground up building is rooted in the local character of the area, taking advantage of the contextually defined building envelope while creating continuously cascading work environments that will connect Googlers across multiple floors. By opening up the ground floor and activating the roofscape, the light and airy workspaces are sandwiched between the terraced gardens on the roof, and market halls, auditoria and shops on the ground.

In the design concept for Ellsinore Psychiatric Clinic BIG steered clear of all clinical stereotypes: the traditional hospital hallway without windows and rooms on both sides; artificial easy-cleaning materials like plastic paint, linoleum floors or ceilings made of gypsum, etc. Instead, all materials have their natural surfaces. Cast floors in concrete or lively colors and walls made of glass, wood and concrete. Functionally the hospital is tailor-made to modern psychiatric treatment and therapy. Experientially the hospital appears as anything but a hospital.