The LEGO brand House in Billund, Denmark is as playful and inviting as the world’s famous LEGO toy itself. Applying the ratio of the famous LEGO brick throughout the architecture, LEGO Brand House embodies the culture and values at the heart of all LEGO experiences. Simultaneously, the colorful building cements Billunds status as the home of the LEGO brick and the children’s capital of the world.
At street level the floors are shifted backwards and forwards to create green terraces and canopies facing the park. In the middle of the silhouette, where the tower turns residential, the floor plates slide out in a spiraling movement, creating terraces and outdoor space for residents. In its upper section the tower returns to a simple stack of optimized floor plates, completing its twist to rejoin the orientation of the floors below. These inhabitable movements bring human scale from street level into the skyline, embodying the unique character of Frankfurt.
Slicing breaks down the iconic Gople silhouette and scale into different dimensions and proportions to bring light indoor and outdoor, by interpreting the relationship between spaces and nature. Starting from the principles of production, energy sustainability and respect for the natural environment in which they are inserted, a series of overlapping slats interact with the light and define the body of three suspension lights two floor and one wall/ceiling elements. Slicing can accompany us as we walk about, it helps us to read the surrounding landscape in the movement, it stages the space and creates moments of rest, sharing and meeting, resulting in an experience on a human scale.
A technical study has been undertaken to determine and address the nature of any conflicts with existing infrastructure and landowners. In February of , owing to this pro-bono BQP effort, the NYC Department of Transportation officially shelved previous plans, and an official New York City Council study endorsed the BQP approach, with City Council Speaker Corey Johnson stating “This is something we’re going to live with for the next years. Let’s make sure we do it right”. Work is now set to begin on establishing a governance structure to take the project forward.
The project includes the restoration of the Daily Express Building grade II* listed building. The headquarters of the newspaper once the epicenter of the newspaper industry and one of London’s finest Art Deco interiors will for the first time in its history be given a stand-alone status. The project will provide inclusive public access to the original art deco lobby, as well as the exterior roof amenities that include views of the surrounding city.