It&#;s simple. The DENSO brand is built on delivering more Quality, Reliability, and Value than any other manufacturer. Whether supplying the world&#;s automakers with reliable OE parts or developing aftermarket replacement parts at or above spec, DENSO&#;s line of products is built to deliver superior all-around performance every day. Our First Time Fit® philosophy attracts attention throughout the automotive world, while our commitment to pushing technology into the future continually sets us apart around the globe. Read below for more ways DENSO rises above the rest.

First Time Fit® is a promise that DENSO makes to the aftermarket, by providing products that are OE grade or better – and fits the first time. We know technicians want to get the job done right the first time, that’s why each DENSO part is precision-built to exact specifications, so it fits properly on every make and model covered. The DENSO First Time Fit line of products includes oxygen sensors, compressors, starters, alternators, fuel pumps, oil and air filters, wipers, and much more. No component leaves our factories without meeting the strictest standards and rigorous safety and performance tests. We’re proud to say all DENSO aftermarket products are as good as or better than original equipment.

Over half a century ago DENSO began designing and supplying to OEMs. Since , aftermarket products created exclusively by DENSO have been available for domestic, European and Asian import vehicles. Since the beginning, DENSO has consistently provided distributors with products featuring wide coverage across makes and models, quick and easy installation the first time for technicians, and product reliability and longevity for consumers. All this translates to more money savings at all levels, making DENSO a clear choice.

For over years, DENSO has been on the cutting edge of automotive technology by contributing new products, materials, and designs to the OE and aftermarket industry. From the development of the fuel pump module for a quality replacement option, direct ignition coils, and the open valve impeller fuel pump, to DENSO being the first manufacturer to use Platinum and Iridium in spark plugs, and introducing the unique U-Groove spark plug design, DENSO is continually on the front lines of product advancement.