The base of the building utilizes the maximum area of the site, housing TV studios and , sq ft of retail space over multiple levels. The lobby is connected to the WTC transit hub, providing direct access to subway lines and PATH trains. A public plaza at the foot of the building and access to shopping and restaurants in the adjacent transportation hub and concourses will ensure life and activity in and around the new World Trade Center.

Running from January through August , Hot to Cold marked BIG&#;s first major North-American exhibition offering a behind-the-scenes look at BIG&#;s creative process and how the studio&#;s designs are shaped by  cultural and climatic contexts. More than architectural models, mock-ups and prototypes were suspended at the sec­ond-floor balconies of the museum&#;s historic Great Hall, turning the architecture of the National Building Museum into the architecture of the exhibition.

A continuous public path stretches from street level to the penthouses and allows people to bike all the way from the ground floor to the top, moving alongside townhouses with gardens, winding through the urban perimeter block. Two sloping green roofs totaling , m are strategically placed to reduce the urban heat island effect as well as providing the visual identity to the project and tying it back to the adjacent farmlands towards the south.

Daily users and visitors enter directly into the Gastro Hall, the backbone of GOe. This central space runs from the ground floor all the way to the roof. Like a promenade, the grand staircase connects all programs and levels within the building and doubles as an amphitheater for events and lectures, allowing visitors to observe the showcase kitchens and ongoing research during their visit. Moving up, visitors can continue into the auditorium, public terraces, or experience world-class cuisine at the top floor restaurant.

The prefabricated elements are stacked in a way that allows every second module an extra meter of room height. By gently adjusting the modules, the living areas open more towards the courtyard while curving the linear block away from the street to expand the sidewalk into a public square. The resulting checkered pattern becomes the trademark of the building. Economical constraints often lead to scarcity — at Dortheavej, BIG managed to create added value for the individual as well as the community.